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Read the article and choose the most suitable heading (A-I) for each paragraph (1-7).There is one extra heading which is not needed .Which words in each paragraph helped you decide ?How have they been paraphrased in the headings?

A. Smaller firms will benefit
B. False impressions
C. A challenge for translators
D. Realising the need for variety
E. Different cultures, different needs
F. Surprising figures
G. Time is needed
H . Personal preferences
I. Proficiency in English