Romania is the least affected by the COVID-19 crisis among the Central and Eastern European markets included in the report and the only one that will increase in 2020.
With most people at home, the OTT services market (e.g. Netflix or HBO Go) in Romania will have the highest year-on-year growth on the media and entertainment market. The restrictions caused by the pandemic also had a positive effect on book sales and the segment of video games!
The industry’s revenue figures this year reflect the full force of the economic downturns triggered by COVID-19, but the longer-term outlook as a whole remains bright. Social distancing and mobility restrictions have accelerated and amplified ongoing shifts in consumer behaviour, so the entertainment and media world has become more remote, more virtual and more personal in 2020 than ever.
That said, it’s also clear that consumer demand for the varied and expanding array of media choices now on offer continues to grow.
