I think that no one deserves to be bullied.
If I feel that someone else was being bullied, I could try to help that person in different ways, for example spending times together or simply just protect her/him from bullies.
I think other students who are bullied, they feel really sad, many times they become depressed which causes them to have suicidal thoughts and losing hope everyday while going to school being scared.
Parents/adults can help bullied people with giving much attention and offering love, but in the same time encouraging them mostly after the worst moments.